There is no second chance to make the first impression. And, the saying is very true in this competitive world where businesses are looking for new methods to stand out from the crowd. If you are operating a business in the modern era, you are aware of the importance of your business’ online presence. And, having a good website with a visually appealing design is the key to effective online presence.
When your customer searches for you on Google, the very first thing that they see is your website- you do not directly contact with your customer but your website does. So, having a user-friendly design that is simple to navigate is necessary. And, it is the homepage of the website that compels the customer to stay and if isn’t appealing, the customer will take no time to switch to some other site. Your homepage is the virtual front door to your business so make it as impressive as you can.
What makes a website’s homepage design brilliant? Well, it takes more than looks alone- it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains.
Here are a few things to know that will help you make a good website homepage design-
Your website homepage should answer ‘Who I am’, ‘What I do’ etc.
Well, if you are well-known brand or company such as ‘Dominos’, you do not need to describe yourself and answer questions like who you are, what you do, your specializations etc. However, there are several businesses who are still in their struggling phase and they need to answer these questions to their visitors. So, when you design your web page, make sure it answers these questions.
It echoes with your target audience
As you know the business rule, understanding your target audiences and their needs has a lot to do with your success in the business. Similarly, when designing a website, you need to know what your target audience want, and you need to speak in their language in order to compel them to stay on your site.
Optimized for multiple devices
Yes, this is an extremely important consideration when designing a web page. When designing a web page, ensure that it works for multiple devices such as desktop computers, mobiles, tabs etc. Make your web pages responsive as you never know which device your customer is using to explore your site- computer, mobile, tab etc. A responsive site is incredibly important must-have in today’s mobile world.
Call to Action is very important
You must have heard about it before as well. The web page should incorporate primary and secondary calls-to-action to direct visitors to the next logical step. Remember, your homepage should make visitors to dig deeper into your website and take the necessary step. CTAs tell them what to do next so they don’t get overwhelmed or lost.
So, keep these tips in mind and create a user-friendly, visually appealing and interactive website that not only attracts customers but also converts your visitors into buyers.